Who We Are
At our core, we are true hobbyists with a lifelong passion for aquatics. From livebearers and African Malawi & Tanganyika Cichlids to rare American species and Amazon River fish, our homes have always been filled with vibrant aquariums. We’ve even ventured into the world of sea and reef tanks, bringing the beauty of marine ecosystems into our lives.
With over 20 years of experience in the aquatics industry, we have built an extensive network of specialist online stores to cater to hobbyists across the UK. In addition, we operate a physical fish store, where customers can experience the quality of our fish and products firsthand.
We are not just resellers—we are also importers of high-quality tropical fish and aquatic products sourced from around the world. Through our established global network, we ensure access to rare and healthy tropical fish as well as premium products that suit every budget.
Beyond serving individual customers, we also supply other resellers, shops, and breeders, providing them with top-tier products and livestock. As wholesalers and exclusive distributors of select aquatic products in the UK, we proudly support the broader aquatics industry, offering competitive pricing and unparalleled service.
Our Mission as Importers, Sellers, and Suppliers
Decades of experience in managing aquariums and running aquatics businesses have allowed us to truly understand the needs of hobbyists and industry professionals alike.
We import the best tropical fish and aquatic products from trusted suppliers worldwide, ensuring quality and reliability. These products are available through our online network of specialist stores, as well as at our physical retail location.
In addition to serving individual customers, we are proud to be a trusted partner for the aquatics industry, supplying resellers, shops, and breeders with high-quality livestock and equipment. Our role as wholesalers and UK distributors of select products enables us to provide competitive pricing and specialized solutions to our partners.
Our commitment to quality, expertise, and passion for aquatics drives everything we do. Whether you’re a dedicated aquarist, a hobbyist just starting out, or a fellow industry professional, we’re here to support you with the best the aquatics world has to offer.